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Unilever Enlists Football Player Tony Gonzalez

He was a presenter at the 2013 ESPY Awards, on behalf of Clear Men Scalp Therapy.

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By: Jamie Matusow

Editor-in-Chief

Unilever Enlists Football Player Tony Gonzalez
He was a presenter at the 2013 ESPY Awards, on behalf of Clear Men Scalp Therapy.

Clear Men Scalp Therapy enlisted football player Tony Gonzalez to be a presenter for the 2013 ESPY Awards, on behalf of the brand.

Gonzalez promoted the brand’s 2-in-1 shampoo during a video that was played during the awards, showing his transformation from a “grizzly mountain man” to a well-groomed presenter.

“Choosing Tony to be the face and hair of CLEAR MEN during our ESPYS partnership was an easy one,” said David Rubin, Unilever vice president of marketing/hair, U.S. “Tony is one of the most prominent athletes in football right now, and he embodies the brand’s aspirational message. Most of all, it’s the importance of recognizing that Tony is the man that young guys want to look like..”

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